Choice Market opened its largest location last month, a 5,000-square-foot location in the Golden Triangle. (Courtesy Choice Market)
Choice Market’s new store in the Golden Triangle is just a little sweeter.
Almost two years after BusinessDen first reported on it, the local convenience store chain opened its fourth location on the first floor of the Parq on Speer residential building at 909 Bannock Street.
An area of 5,000 square feet, which opened on February 26, also houses the fourth location of High Point Creamery, an ice cream parlor already operating in RiNo, Berkeley and Hilltop.
“There are around 3,000 units being built or planned within three to four blocks and it is one of the most densely populated neighborhoods in Denver,” said Mike Fogarty, CEO of Choice Market. “But many amenities and services are missing. Between Denver Health and the caddy corner of the hospital of ours, I guess this will be a very successful place. “
Choice Market’s newest and largest store sells groceries, local craft beer, hot and cold takeaway, snacks, cold pressed juices, soups, breakfast burritos and more from 7:00 a.m. to 11:00 p.m. 7. There is also a fully stocked coffee bar that is open in the morning.
The automated “frictionless technology” of the new location is expected to be fully functional by mid-April. (Courtesy Choice Market)
The company, which describes itself as a combination of “the product selection of a natural market and a fast-casual restaurant with the transaction times and floor space of a traditional convenience store,” is already in downtown on 1770 N. Broadway in Lincoln Park in of 1015 Osage St.. and at 2200 E. Colfax Ave. in City Park. This last location is the only one in the company with gas pumps.
Fogarty said the company has turned its eyes to Boulder and Arvada for new locations.
Choice’s Golden Triangle Store is the first with “frictionless technology” that allows customers to download an app, enter their payment information, and scan a Choice Market app to enter the store, shop, and then simply walk out when they’re done .
Hundreds of ceiling cameras and shelf sensors determine what customers have selected to purchase, and minutes later an e-receipt will appear on their phone. The technology won’t be available until mid-April, Fogarty said.
“We developed this technology long before COVID, but it happened to coincide with a global pandemic where people are more conscious of shopping than ever before,” Fogarty said. “It’s not why we developed this, but it was the right time and place. This technology is in line with our goals of making good food accessible and convenient, and it really doesn’t get any more convenient. “
“And more than just customer experience, we’re getting data analytics on how long customers stay there, which shelves are doing better than others, and more, which can improve our overall product selection and pricing,” he added.
Customers can also check out with a cashier as usual, or use the app to pre-order or deliver items.
Fogarty opened Choice Market’s new store without fanfare to test out some issues with the new technology, he said. He plans to hold an official opening for the new store in two weeks.
“This is a pilot,” said Fogarty. “If all goes well, we’ll retrofit all stores with the same platform and technology.”
The High Point Creamery, which has around 400 square meters in the store, serves their inventive rotating ice cream flavors such as violets, lime and chamomile with blueberry strudel daily from 12 noon to 8 pm
Choice Market has always sold pints of the salon’s products in each of its stores, and Fogarty reached out to co-owner Erika Thomas last year to join the new location.
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