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Colorado marijuana sales fell from March to April, according to the U.S. Treasury Department, but historical data shows 2021 is a big year ahead.
Although April 20th (4th / 20th) is one of the biggest sales days or weekends of the year since marijuana was commercialized, April tends to show a decline in transaction income from March, which has remained unchanged every year since recreational sales began in 2014 or go back slightly.
That remained the case this year as well, as DOR data shows, with pharmacies taking in just under $ 1 million less in April than in March. However, the April 2021 balance sheet of over $ 206.3 million is still 22 percent above the April 2020 mark and 24 percent above the 2019 numbers.
Marijuana sales trackers attribute the flatline to an extra day on the calendar in March, along with a dirty little secret among pharmacies: 4/20 could actually cut sales in April. Although April 20th draws a lot of customers, most of these purchases are relatively large as shoppers take advantage of bulk deals on Black Friday and St. Patrick’s Day, causing a decline in transactions for the rest of the month.
According to the DOR, over $ 768 million worth of marijuana products were sold in Colorado from January to April this year, responsible for more than $ 143 million in tax revenue. That’s 32 percent more than the same period last year, and business is unlikely to slow down as April through May traditionally see a seasonal spike in marijuana sales.
Colorado Department of Revenue
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Thomas Mitchell has been a cannabis-related writer for Westword since 2014, covering sports, real estate, and general news for publications such as the Arizona Republic, Inman, and Fox Sports. He is currently the cannabis editor for westword.com.