DENVER (CBS4) – After a dispute between two of Pat Bowlen’s daughters and the trustees who are currently running the team, the chances of a new Broncos owner are under discussion. With a motion submitted by both parties, the lawsuit in court is finally ended.
Immediately speculation began as to whether the Broncos could be sold. Then more speculation as to who might buy the team.
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Fans have preferences.
“Definitely Peyton Manning. Definitely Peyton, ”said sports fans Avery Turner and Aiden Sims as they emerged from the Rockies game at Coors Field. “Elway,” said fan Mark Jones. “He has money. There is backing. People like him. “
“I think Beth and Amy, Pat Bowlen’s original children, deserve to own this team,” said Mick Juarez. “You care a lot about people. You take care of the organization. It is important to them to keep the brand. “
They can all get their way … or none of them.
The cost of the Broncos is likely well in the billions. The most recent Forbes ranking on the value of NFL teams put the Broncos in 11th place, valued at $ 3.2 billion.
“I think it will be an investment group. And then make him the face of the investment group, ”said Jones of John Elway.
“We heard about Peyton Manning years ago, and John Elway is still coming to the surface. But again, it’s hard to tell if these guys are still in the game, ”said sports marketer Dan Price of Adrenalin Sports Marketing. The reality is that at this type of cost, buyers will be in a league of their own. “I think you have a smaller group of people the teams can afford, and the moment you start reaching out to people who are in the billion club versus the million club, they may not be once people you know. ”
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NFL owners are an old boys club. The league bans public ownership, except for the special public property contract The Green Bay Packers have received.
Controlling owners must have nearly a third of the team’s stake. But there are many partnerships. America’s empires are changing.
“It’s a whole new group of people. They are young children who have billions of dollars. Do you want this guy in your club, but he’s the only one who can afford a team? ”Said Price.
Teams are now also part of portfolios. The teams generate income, the stadiums, property ownership around the stadiums, sponsorships are popping up and rising everywhere. The league also starts with games in Europe, which could be a global expansion.
“You want to own the training facilities … Real estate is money, and broadcast can be money.” The cost can be high, but potentially higher.
What the fans don’t want to think about is a move. Any owner who dared to consider moving from Denver would surely be demonized.
“He wants the fan base, he wants to do what’s right for the fan base, but there’s a fine line between what makes this a good investment and what makes this a great investment. And sometimes moving is the only way to make that change. “
Moving is often talked about as NFL teams look for better deals, but not as often. Two small market teams that have sold in Jacksonville and Buffalo for the past decade have stayed.
The move from Buffalo to Toronto was widely feared by locals in New York state.
“I don’t think anyone is safe from being moved. If you have the money and the appetite to buy a team, you will most likely get that team where it makes most sense. ”But a team in growing and sports-loving Denver makes sense. It wouldn’t be easy to ship the Broncos anywhere.
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As for a list of potential property candidates, Price didn’t want to speculate. “I think owners could emerge from the entablature that we never expected, that we had never heard of.”