Colorado Division of Transportation, Pot Trade Masks Budtenders to Promote Protected Driving
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The Colorado Department of Transportation and the Marijuana Industry Group have partnered with Native Roots Pharmacies to continue the talk about ramping up.
Throughout April, visitors to Native Roots will find handouts and flyers exchanging information on safety and the many dangers that marijuana degradation associates with fatal car accidents and accidents. The clearest message, however, will be at the cash registers, as Budtender cover their cups with face masks saying, “I’m going to be dull. Don’t drive up.”
“We know we have a huge footprint across the state. We have twenty locations in eleven different jurisdictions, “said Shannon Fender, Public Affairs Director, Native Roots.
There were 49 THC deaths in Colorado in 2019, and there was an overall increased rate of disabled drivers in 2020, according to CDOT spokesman Sam Cole. Cole’s concerns about driving with stones come from multiple CDOT surveys that suggest marijuana users are more likely to believe that driving under the influence of pots is less dangerous than alcohol. CDOT surveys also show that Millennials and Generation Z were the largest age group likely to drive under the influence of pot within an hour of consuming it.
As the annual marijuana celebration, held every April 20th, approaches April 20th, CDOT typically increases awareness of high driving behavior. Over the past few years, the department has worked with pharmacies and ridesharing to provide discount codes to consumers so they can’t ride April 20th. According to Cole, marijuana users might find a pharmacy to be a more trustworthy source of driving disorder than government organizations.
“As we approach April 20th, we think this is a time of year when the cannabis community may be very receptive to hearing a message about the importance of never driving under the influence of marijuana,” says Cole. “That is why we are currently making great efforts to get the industry to be the spokesman for this message and to avoid driving disruptions in the state.”
The penalty for driving under the influence of marijuana in Colorado can range from fines and legal fees up to $ 13,500, according to the CDOT. These are more serious outcomes like jail time, loss of driver’s license, and more – although the THC limit for driving in Colorado is 5 nanograms per milliliter of blood, it has been flagged as scientifically doubtful.
In September last year, CDOT launched the Uncomfortable High campaign, which disrupted the public discussion about potty driving and provided data on stoned driving accidents and deaths since recreational marijuana was legalized in 2014.
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Hilal is a Metropolitan State University of Denver alumni with a degree in political science. She has written for Denver Life Magazine and 303 Magazine, and is the current cannabis intern for Westword.