Colorado Symphony, Hashish Business Discovering Concord With Live performance Sequence – The Denver Put up
The Cultural Revolution that makes marijuana a part of everyday life in Denver captured another established front on Tuesday when the Colorado Symphony Orchestra announced a series of performances sponsored by the cannabis industry.
The concerts, organized by the pro-pot promoter Edible Events, begin on the 23rd of 13th. The events are billed as fundraisers for the CSO, which curates a themed program of classical music for each show.
CSO Managing Director Jerry Kern admitted the deal was unusual, even groundbreaking, but said the concerts will help the orchestra move beyond its conservative, visual arts demographic while raising money for an organization that works in has been in financial trouble for the past few years.
“We see ourselves as a connection between classical music and all of Colorado,” said Kern. “Part of our goal is to attract a younger audience and a more diverse audience, and I would suggest that the cannabis industry patrons are both younger and more diverse than the symphony orchestra patrons.”
Edible Events, known for its monthly series of upscale music and marijuana events, has already set up major sponsors who see the concerts as an opportunity to “brand your brand with the Colorado Symphony Orchestra and also give something back to the arts.” to the owner Jane West.
Ideal 420 Soils, a New Hampshire-based growing materials company, is the main sponsor of the Space Gallery shows along with two pharmacies, The Farm and Gaia Plant-Based Medicine. These events feature small ensembles of CSO musicians along with gourmet food, wine, and beer for $ 75 per person. The gallery will have a smoking lounge in its enclosed courtyard, and the shows will be open to those aged 21 and over.
Sponsors and programs for the Red Rocks date have yet to be put together, although the concert will likely have the full orchestra and a space for sponsors to showcase merchandise. Marijuana use is technically illegal at Red Rocks, so the event is being sold as a public education, with vendors offering information on everything from use to child-resistant packaging. “Everyone must have an educational element. It can’t just be ‘this is my product,’ ”West said.
The connection between classical music and marijuana culture is on the surface surprising. For three centuries, orchestral concerts have been largely formal affairs that require strict rules of conduct: no talking, no eating, unwavering attention. Pot users, true or not, have been known to consume art more casually.
But especially for the CSO, who has worked hard in recent years to present a more democratic line-up, the partnership may be logical. It still has its Beethoven and Brahms concerts, where cellists dress in tuxedos and tradition rules, but it plays more contemporary music and works at concerts with pop acts like jam band Guster, singer-songwriter Gregory Alan Isakov and the art rock ensemble DeVotchKa at Red Rocks.
Orchestral musicians will be playing Red Rocks shows with Pretty Lights, aka Derek Vincent Smith, one of the greatest acts in electronic dance music, a genre widely associated with marijuana and harder substances like ecstasy, on August 8th and 9th .
As trumpeter Justin Bartels points out, the musicians have smelled the whiff of marijuana smoke at shows and it won’t come as a shock to play in front of a mind-altered audience.
“Denver is a different kind of city and you need to program your orchestra for the community you are in,” he said.
Kern, who led the orchestra back from collapsing two seasons ago, also sees the event as a way to connect his organization with new benefactors who can help the orchestra thrive in troubled times.
“We see our future very much dependent on our relationships in the corporate community,” he said. “And that’s a legal business in our state.”
For more information on the performances, visit coloradosymphony.org or call the CSO box office at 303-623-7876.
Ray Mark Rinaldi: 303-954-1540, [email protected] or twitter.com/rayrinaldi
UPDATE: April 29, 2014 at 2:40 p.m .: Clarification: While some of the Colorado Symphony Orchestra’s cannabis-sponsored events are marijuana events, marijuana use is prohibited by law at Red Rocks.