Latino Owned Brewery Targets Unvaccinated Group As Considerations Over COVID Delta Variant Develop – CBS Denver
DENVER (CBS4)– Jose Beteta, CEO and Co-Founder of Raices Brewing Company, knows how serious it can be to catch COVID-19.
“My wife and I, we were both in the hospital for several weeks. We were intubated, after which we were given oxygen for another month. If the illness wasn’t severe enough, the worst part was not being able to see our 6 year old son for an entire month, ”Beteta told CBS4’s Andrea Flores. “We got infected even though we were very, very careful.”
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The Latino company is partnering with CDPHE to host a second COVID-19 vaccine clinic at one of the state’s mobile vaccine clinics this Saturday.
“Even if you take the greatest possible precaution, it’s still out there and nothing is going to protect you better than the vaccine at this point,” Beteta said.
CDPHE estimates that 90% of COVID cases could be due to the highly contagious Delta variant. State vaccination campaign manager Tara Trujillo says unvaccinated color communities, especially Latinos, are their top priority.
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“Our marketing company creates everything organically from Latinos who understand the community, who go to the mercados, who go to the taquerias,” said Trujillo. “You have covered Spanish radio, Spanish television and Spanish print media. We covered bus stops, billboards and buses in targeted Latino neighborhoods. “
Beteta says although there is hesitation and fear in the Latino community, getting the vaccine is better than the alternative.
“It is better to have side effects for a few days or weeks than to be dead,” Beteta said.
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The Raices Brewing Company is hosting the clinic on Saturday, July 10th from 11am to 5pm