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Lemonnade is slated to open on July 31, according to Cookies.
Denver was a mature market for cookies, and the California-based marijuana company believes there is still plenty of juice to squeeze here.
Lemonnade, a growing branch of the Cookies family tree, opens in the Globeville neighborhood on Saturday, July 31, according to Crystal Millican, vice president of the Cookies retail business. The new pharmacy at 4500 Washington Street will be the first lemonnade store in Colorado.
One of Legal Pot’s most popular brands, Cookies is a California-based network of stores, strains, and other marijuana-focused products and services. The brand’s licensing division expanded into Colorado last year, with both a cookies store opening in Denver and a popular wholesale establishment opening in 2020 and another pharmacy opening in Commerce City in June.
Lemonnade is a “sativa-focused” brand, says Millican; While following the same wholesale and storefront model as Cookies, lemonnade strains have names like Blanco and Lions Mane instead of varieties named after baked goods and sweet treats that bring a more relaxed and body-oriented high. The varieties are already sold in pharmacies across Colorado that stock cookies.
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“It ultimately had to be a retail concept, too,” explains Millican. “The retail concept somehow emerged from the gap that we closed with this lemonnade line.”
Although the new lemonnade stores will focus on a more cheerful atmosphere with California sunshine, they will also offer cookies products.
“We’re bringing this Californian flavor spectrum and we’re bringing this Californian sunset to retail. When it comes to a cookies experience, the mood of a lemonade will be very different, ”notes Millican. “It’s about taste and state of mind. It’s a real sensory and aromatic experience.”
Lemonnade will have a grand opening party on July 31st, which, according to Millican, will include food trucks and DJs, as well as potential appearances from celebrities from the cannabis world.
The location used to be Roll Up Pharmacy; Owner Sherard Rogers remains after agreeing to a license agreement with cookies. Jason MacLean, co-owner and head breeder of popular marijuana grower Cherry, is also affiliated with the store, but his role is still being shaped, Millican says.
Neither Rogers nor MacLean were available to comment on the new store.