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Denver wall painter and graffiti artist Elvis Nunez and B Good Dispensary team up with Denver hip-hop musicians Colorado Myrical and Baby Dyzz to launch Za Packs, a cannabis flower brand that highlights local hip-hop artists .
Denver hip hop has been in the fast lane for a few years, and artists like Trev Rich and The Reminders are recognized nationally. However, it is becoming increasingly competitive for local artists to find creative and affordable ways to gain brand awareness and this is where Za Packs come in. Artists working with Za Packs curate their own cannabis strains to match their creative visions. Each Za Pack contains a QR code that directs customers online to the artist’s music and content.
The first group of Za Packs artists are TheyCallHimAP and Nay Renee. Further collaborations are in the works. Although the main focus is on providing a platform for hip hop artists, Nunez would like visual artists to be included as well.
“The whole idea behind Za Packs is to give something back to the community. We hope to be a positive force for artists who may not have the support or tools they need to grow. We want to highlight the city with the culture that holds it together and combines weeds and music, “he explains.
Rapper Colorado Myrical (Dionte Wilkins) and brother Baby Dyzz (Dominick Wilkins) have been part of the local hip-hop scene for several years, and both see cannabis and hip-hop as part of a lifestyle. Myrical, who helped raise the profile of Colorado musicians through his record label Absolute Music Group, hopes Za Packs will help build a network of local artists connected through cannabis.
“The weed and music industries go hand in hand. For people interested in both, this is the brand that opens doors for them,” says Myrical.
Thanks to a rapidly growing social media following, the brand’s most recent soft launch sold out in three days. The official launch of Za Packs is scheduled for April 10th. It is planned to sponsor local concerts (on their return) and mixtapes as well as partnerships with other pharmacies, DJs and local creatives.
“We want to be a positive force for our community and the local economy,” added Nunez. “Instead of outsourcing, we want to support local companies and artists directly.”
Find Za Packs at Wolf Pac Cannabis, B Good Dispensary and The Healing Tree.
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Hilal is a Metropolitan State University of Denver alumni with a degree in political science. She has written for Denver Life Magazine and 303 Magazine, and is the current cannabis intern for Westword.